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Personal Website — One identity across content, work, and learning

A unified digital presence designed to present work, writing, and learning experiences without feeling fragmented.

Brand cohesion ↑ Fragmentation ↓
Client Personal Brand
Year 2026
Role Creative Direction, UX/UI, Frontend
Deliverables Personal Site, Content UX, Portfolio System
Personal Website — One identity across content, work, and learning
Overview

The website needed to hold multiple roles at once: personal brand, portfolio, educational hub, and content home.

The Problem

Without a strong system, the experience risked feeling split between too many sections and disconnected purposes.

The Fix
  • Built a shared visual language across pages and sections.
  • Improved menu behavior, active states, and content pathways.
  • Made bilingual presentation and layout behavior a first-class concern.
The Solution

A cohesive website system where content, portfolio, and learning feel like parts of one evolving product.

Outcomes
  • Stronger identity and clearer structure across the site.
  • A more premium and intentional visual presence.
HEURISTIC EVALUATION

Applied usability heuristics to improve wayfinding and coherence across the site.

The review focused on discoverability, navigation behavior, and whether the site feels like one system instead of multiple disconnected pages.

Consistency and standards

Finding

Some sections felt visually stronger than others.

Fix

Unified card language, spacing, and content rhythm.

User control and freedom

Finding

Users needed clearer pathways between portfolio, academy, and main sections.

Fix

Strengthened navigation structure and directional affordances.

Recognition rather than recall

Finding

The site needed stronger cues for section identity and active page states.

Fix

Improved active states, menu emphasis, and recurring layout cues.

Aesthetic and minimalist design

Finding

The site needed more breathing room and stronger calmness in light mode.

Fix

Balanced contrast, spacing, and surface hierarchy more carefully.

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